FirstLight Home Care
Franchise system account workspace · earned-wage-access displacement strategy
Incumbent: Tapcheck — displacement discovery required
Stakeholders
Work the corporate control point, then prove value with a serious multi-unit operator.
Mark Vanase · COO
Operational sponsorCaregiver retention, franchise adoption, implementation lift.
Ryan Zoellner · CFO
Economic sponsorPayroll risk, franchisee economics, pilot measurement.
Glee McAnanly · CEO
Executive sponsorSystem-wide franchisee value narrative after proof.
Multi-unit pilot targets
Start outside the crowded New Jersey motion. The table is deliberately an operator map, not a random list of offices.
| # | Franchise group | Public signal | Why now | Next action |
|---|---|---|---|---|
| 01 | Randall Group SC / NC / TN / FL | 2025 Top Multi-Unit award | Regional scale; fastest credible pilot | |
| 02 | Fellows / Lamborne Grand Rapids + Kalamazoo | 2025 Franchisee of the Year | Growth and multi-office proof point | |
| 03 | Jim Carteris SF Peninsula | Top Single Territory | High-cost caregiver market | |
| 04 | Perry Ciambella Buffalo / Cheektowaga | Highest hours/week award | Dense labour-hours retention test |
30 / 60 / 90 plan
30 days
Displacement discovery
60 days
Pilot business case
90 days
Franchise proof package
Discovery scorecard
No pricing-first demo until these answers are real.
Control and coverage
Stack and success
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