FirstLight Home Care

Franchise system account workspace · earned-wage-access displacement strategy

Full field packet
Incumbent: Tapcheck — displacement discovery required

Stakeholders

Work the corporate control point, then prove value with a serious multi-unit operator.

Mark Vanase · COO
Operational sponsor

Caregiver retention, franchise adoption, implementation lift.

Ryan Zoellner · CFO
Economic sponsor

Payroll risk, franchisee economics, pilot measurement.

Glee McAnanly · CEO
Executive sponsor

System-wide franchisee value narrative after proof.

Multi-unit pilot targets

Start outside the crowded New Jersey motion. The table is deliberately an operator map, not a random list of offices.

#Franchise groupPublic signalWhy nowNext action
01Randall Group
SC / NC / TN / FL
2025 Top Multi-Unit awardRegional scale; fastest credible pilot
02Fellows / Lamborne
Grand Rapids + Kalamazoo
2025 Franchisee of the YearGrowth and multi-office proof point
03Jim Carteris
SF Peninsula
Top Single TerritoryHigh-cost caregiver market
04Perry Ciambella
Buffalo / Cheektowaga
Highest hours/week awardDense labour-hours retention test

30 / 60 / 90 plan

30 days

Displacement discovery

60 days

Pilot business case

90 days

Franchise proof package

Discovery scorecard

No pricing-first demo until these answers are real.

Control and coverage

Stack and success

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